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Privacy Policy

Welcome to Las Cruces Lights. We value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you interact with us—whether through our website, by phone, or in person.

1. Information We Collect

We may collect the following types of information:

  • Personal Information: Your name, address, email address, and phone number, or any other details voluntarily provided when you request a quote, schedule a service, or contact us.
  • Service Details: Property photos, measurements, or descriptions that help us design, install, and maintain your holiday décor or lighting services.
  • Website Usage Data: Non-personal data such as browser type, pages visited, and time spent on our site to help us improve user experience.
  • SMS/Text Messaging Information: If you choose to opt in to receive text messages from Las Cruces Lights, we may collect your mobile phone number and SMS consent/opt-in status.

2. How We Use Your Information

We use collected data to:

  • Provide, manage, and enhance our services.
  • Respond to your inquiries and deliver customer support.
  • Send scheduling updates, reminders, quote follow-ups, installation updates, job updates, or promotional offers when you have provided appropriate consent.
  • Improve our website’s performance and customer experience.

3. Sharing Your Information

We respect your privacy and do not sell, rent, or trade your personal information with third parties.

Your information may only be shared:

  • With trusted service providers and subcontractors who help us deliver services or provide support services, such as customer service, under appropriate confidentiality obligations.
  • When required by law or to protect our legal rights.

SMS/Mobile Information: No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, loss, misuse, or disclosure.

5. Your Rights & Choices

You may:

  • Request access to or correction of your personal information.
  • Opt out of promotional emails or text messages.
  • Request deletion of your personal data, unless retention is legally required.

6. Cookies & Tracking

Our website may use cookies or similar tools to analyze traffic and enhance user experience. You can disable cookies through your browser settings if you prefer.

7. Children’s Privacy

We do not knowingly collect personal data from children under 13. If you believe we have unintentionally collected such information, please contact us to have it removed.

8. International Data Transfers

If applicable, we may transfer data outside your country for processing. When this occurs, we implement safeguards to protect your information.

9. Data Retention

We retain your personal data only as long as necessary to provide our services, comply with legal obligations, or resolve disputes.

10. Updates to This Policy

We may occasionally update this Privacy Policy. The revised version will be posted on this page with an updated effective date.

11. Contact Us

If you have questions or concerns about this Privacy Policy or how your data is used, please contact us:

12. SMS/Text Messaging

If you opt in to receive text messages from Las Cruces Lights, we collect your phone number and consent status to send you appointment reminders, quote updates, job updates, installation updates, and promotional offers. Message frequency varies. Message and data rates may apply, depending on your carrier plan.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

You may opt out of text messages at any time by replying STOP. You may get help by replying HELP.

For questions about our SMS messaging program, please contact us at design@lascruceslights.com or +1 575-222-2664.

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